We move with the times

And as the security market has changed and developed, Yale and its home security experts have been there along the way, growing, developing and innovating to create trusted security products for homeowners across the globe.

Selection of our social media

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Yale’s latest campaign explores the past, present and future of the brand, celebrating its evolution from lock maker to household brand

It’s fair to say Yale has been at the forefront of the security market since 1840, having grown from a small family business to a globally renowned household brand.

From Linus Yale Snr designing the four-pin tumbler cylinder to the creation and development of the latest trend known as smart locks, Yale has been reassuring and protecting their customers by offering the most up to date security solutions, designed by their in-house security experts.

This combination has meant that Yale has continued to provide trend-led products to their customers, along with convenience and peace of mind, whilst always staying true to their lock making heritage.

And to celebrate Yale’s rich history in the security, and all its twist and turns along the way, from September to December, we will be exploring the people and products that have made Yale the well-known brand it is today.

‘We Move With The Times’ is our latest campaign where we will explore the interesting facts, history and future of Yale’s range of security products, from the humble lock to the smartest of connected products.

With an aim to showcase Yale’s unique brand history, the campaign is not only a way for members of staff to learn even more about what makes Yale the brand we know and love today. The ‘We Move With The Times’ campaign provides an opportunity to show our forward-thinking abilities, and display how we’re constantly looking to the future to offer superior security solutions to our growing, global consumer base.

As part of the campaign, each marketing team will receive a pack with a social media plan including suggested captions, graphics and videos, alongside blog posts, emailers and collateral to be utilised across each country.

Our other campaigns

Our Heritage
Over the past 182 years, Yale has shown to always be a leader in the security field, something that we don’t expect will ever change. And although new products are always in the pipeline, it’s the brand’s heritage as a traditional security brand that will continue to make Yale one of the most trusted brands in the world.

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Yale Home
The Yale Home App, an intuitive smartphone app designed to give users full control over our home security remotely, offering convenience and make our lives little bit easier.

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My Smart Yale Home
As our day to day lives get busier, we all want convenience. And with an estimated 175 million smart homes in the world¹ and growing, smart home tech is becoming increasingly popular and there’s no signs of new product innovation slowing.

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Innovate
We have a history of it. Linus Yale knew locks could be designed better. But we don’t just develop new ideas for the sake of it. Innovation today is about how we integrate our products into smarthomes, platforms and services.

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Improve
Our passion is to improve everyone’s everyday lives, no matter where they are. If you know your home’s safe, it’s easier to enjoy life and be productive.

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Trust
We exist to answer a really fundamental need: to feel secure. Everything we do is geared toward this, from how we engineer our products to how we support you. We were there for your grandparents and we’ll be there for you and your children.

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180 years
Since 1840 we have protected homes and enabled peace of mind. Our story started in a small lock shop in US when Linus Yale created his first lock innovation. We have evolved from a mechanical innovator to driving the evolution of connected, smart locks and homes.

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