We exist to answer a really fundamental need: To feel secure. Everything we do is geared to this, from how we engineer our locks to how we support our customers when they need help. We were there for your grandparents (and probably theirs) and we’ll be there for your children. Trust is something we earn, and work to sustain everyday. All with one aim in mind: if it’s got Yale on it, you can trust it.
Selection of our social media
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Trust Ranked as Number One Factor by Consumers
Yale, the global leader in home security, is a brand built on trust. Whether that’s trust in its 180 years of innovation or the trust its customers place in the brand to keep their homes and loved ones secure.
A global study by Edelman, showed that 81% of consumers need to trust a brand in order to buy from them, and 75% say that they will only make repeat purchases if they trust in a brand.
Whilst the World has seen a seismic shift in both technology and the way we live our lives, customers’ connection to their homes and the need to feel secure has never been stronger and they continue to look to brands they trust to inspire this. Yale has been earning that trust for generations and continues to do so by giving customers the peace of mind in the quality of its products and by developing new products that enhance their daily lives.
For years customers have placed their trust in its mechanical locks and more recently its digital door locks have opened up a new world of access and freedom.
The study also found that the third most popular way to create trust with consumers was to ensure protection of their data and privacy. Yale’s heritage is a security company, and it has never been, nor will it be a data company. It uses advanced encryption methods to ensure all its products not only protect homes but people’s personal data.
Trust has always been a key brand value for Yale and today, more than ever, its ambition is to enable customers to feel secure in their homes and have the freedom to live their daily lives.
For more information follow #TrustYale on our social media platforms - Facebook & Instagram
Our other campaigns
My Smart Yale Home
As our day to day lives get busier, we all want convenience. And with an estimated 175 million smart homes in the world1 and growing, smart home tech is becoming increasingly popular and there’s no signs of new product innovation slowing.
Innovate
We have a history of it. Linus Yale knew locks could be designed better. But we don’t just develop new ideas for the sake of it. Innovation today is about how we integrate our products into smarthomes, platforms and services.
Improve
Our passion is to improve everyone’s everyday lives, no matter where they are. If you know your home’s safe, it’s easier to enjoy life and be productive.
180 years
Since 1840 we have protected homes and enabled peace of mind. Our story started in a small lock shop in US when Linus Yale created his first lock innovation. We have evolved from a mechanical innovator to driving the evolution of connected, smart locks and homes.
