Selection of our social media
#180years
#180years
#180years
#180years
#180years
Yale welcomes a brand-new day with a refreshed brand identity
As the only global residential brand in ASSA ABLOY’s portfolio and one that has been trusted by customers for 180 years, the Yale rebrand reflects our expansion past locks into home security
Being a household name in many countries worldwide, and with the world constantly shifting and changing to suit the digital lifestyle of many, we have released a rebrand just in time for our 180th anniversary!
Staying relevant in a time of rapid industry change, we have benefitted from our 180 years of heritage in developing security solutions to not only offer a refreshed brand identity, but globally unified technology and products that will offer a consistent user experience and trusted solutions to consumers.
The new branding will define our shared global identity and allow us to offer an excellent, customized customer experience that will respond intelligently to everyone’s needs. Just like the sun, our smart home security solutions are always there when needed, supporting and making people feel safe at any time of day.
Trusted every day, we want to be the world’s most trusted home security brand. Through the use of an updated logo, sounds, colors, typeface and other design elements, we’re focusing on warmth, trust and other positive emotions that our consumers feel towards our products.
To further support our efforts in bringing consumers trusted everyday convenience, we conducted a year-long project to refresh our brand identity. We have liaised with colleagues from across the business as well as those using Yale products in their everyday lives to create a modern, fresh and bright brand identity that has helped redefine the Yale story and will meet consumers’ future expectations.
Set to officially come into effect later this year, the refreshed brand identity will be followed by new products.
For more information follow #180years across social media.
Our other campaigns
My Smart Yale Home
As our day to day lives get busier, we all want convenience. And with an estimated 175 million smart homes in the world1 and growing, smart home tech is becoming increasingly popular and there’s no signs of new product innovation slowing.
Innovate
We have a history of it. Linus Yale knew locks could be designed better. But we don’t just develop new ideas for the sake of it. Innovation today is about how we integrate our products into smarthomes, platforms and services.
Improve
Our passion is to improve everyone’s everyday lives, no matter where they are. If you know your home’s safe, it’s easier to enjoy life and be productive.
180 years
Since 1840 we have protected homes and enabled peace of mind. Our story started in a small lock shop in US when Linus Yale created his first lock innovation. We have evolved from a mechanical innovator to driving the evolution of connected, smart locks and homes.
