Protection for the home, peace for the mind
We don’t just make homes secure; we make people feel secure too. We reassure them: if they’ve chosen Yale, they can get on and enjoy their lives.
To be the world’s most trusted brand in home security.
In many countries, Yale is already another name for trust and security. But not everywhere – yet.So we’re aiming high. We want to be the most trusted brand in our field.
We have a passion to improve the lives of people all over the world. If you know your home’s safe and secure, it’s easier to get on with life. We let people enjoy their time together without worrying whether the door’s locked or the alarm’s set. In other words, we make day-to-day life easier, so our customers can go out and chase their dreams.
To lead, we need to listen. Because we talk to people all over the world, we learn about their lives, their dreams, their needs and circumstances. Some people are excited about the latest tech. Some people worry about privacy. Some people just want a lock. Understanding what matters most to our customers is the key to our success.
We have a history of it. Linus Yale Senior started our company because he knew locks could be designed better. But we don’t just develop new ideas for the sake of it. Innovation today is about how we integrate our products into smart homes, platforms and services. It’s about how we make life more convenient without compromising security.
The point of innovation is to make life simpler. Every time a customer interacts with us, we want it to be as easy as can be: from the way they buy from us to the way our products work. We want to be invisible, but there when they need us.
We exist to answer a really fundamental need: to feel secure. Everything we do is geared to this, from how we engineer our locks to how we support our customers when they need help. We were there for your grandparents (and probably theirs) and we’ll be there for your children. Trust is something we earn, and work to sustain everyday. All with one aim in mind: if it’s got Yale on it, you can trust it.
We move with the times: back in the 19th Century, mass production was in vogue, and we were leading the way. Today, mass production is becoming mass customisation. People want the products they buy to be tailored to them, and to respond intelligently to their needs. These are the new standards, and we’re setting them.
Trusted innovation
Some of them succeed; some of them fail. Some stick around; some disappear. We’re up for the challenge of the new. But when we do new things, we do them properly. That’s why we’ve been around for 180 years.
Everyone can use our products, they are designed to be safe and easy to use. We always follow the standards and requirements of each unique market.
Explore current and previous campaigns
The world of Yale is big. This is what has been happening in safety and security lately.