Our visions and values

Our purpose

Protection for the home, peace for the mind

We don’t just make homes secure; we make people feel secure too. We reassure them: if they’ve chosen Yale, they can get on and enjoy their lives.

Our brand values

  • Improving lives

    We have a passion to improve the lives of people all over the world. If you know your home’s safe and secure, it’s easier to get on with life. We let people enjoy their time together without worrying whether the door’s locked or the alarm’s set. In other words, we make day-to-day life easier, so our customers can go out and chase their dreams.

  • Putting customers first

    To lead, we need to listen. Because we talk to people all over the world, we learn about their lives, their dreams, their needs and circumstances. Some people are excited about the latest tech. Some people worry about privacy. Some people just want a lock. Understanding what matters most to our customers is the key to our success.

  • Innovating thoughtfully

    We have a history of it. Linus Yale Senior started our company because he knew locks could be designed better. But we don’t just develop new ideas for the sake of it. Innovation today is about how we integrate our products into smart homes, platforms and services. It’s about how we make life more convenient without compromising security.

  • Creating seamless experiences

    The point of innovation is to make life simpler. Every time a customer interacts with us, we want it to be as easy as can be: from the way they buy from us to the way our products work. We want to be invisible, but there when they need us.

  • Earning trust

    We exist to answer a really fundamental need: to feel secure. Everything we do is geared to this, from how we engineer our locks to how we support our customers when they need help. We were there for your grandparents (and probably theirs) and we’ll be there for your children. Trust is something we earn, and work to sustain everyday. All with one aim in mind: if it’s got Yale on it, you can trust it.

  • Setting standards since 1840

     We move with the times: back in the 19th Century, mass production was in vogue, and we were leading the way. Today, mass production is becoming mass customisation. People want the products they buy to be tailored to them, and to respond intelligently to their needs. These are the new standards, and we’re setting them.

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